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With the winter sports season well underway, one of the UK’s top ski holiday providers reveals that cross-border ski trips are booming in popularity. They allow people to expand their horizons by seamlessly skiing between different countries, and experience an entirely new culture and country in less than an hour, in some cases. Richard Sinclair, CEO of leading ski holiday provider SNO (sno.co.uk), says his team have witnessed a 60% increase in enquiries for cross-border ski holidays, with more skiers embracing the opportunity to ski the slopes of multiple countries in Europe on their annual trips. Known as ‘trip chaining’ (a growing trend in the industry in recent years), travellers…