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Satire is more damaging to reputations than direct criticism, according to a study involving José Mourinho and Gwyneth Paltrow. NFL legend Tom Brady and Facebook cofounder Mark Zuckerberg also featured alongside the iconic football coach and Hollywood actress in a series of experiments by American psychologists. The findings suggest that seemingly innocuous satire may be more harmful than direct criticism because it can “dehumanize” people and reduce them to caricatures. Lead researcher Dr. Hooria Jazaieri, an assistant professor of management at Santa Clara University, California, said: “Most people think satire is just humorous and playful, but dehumanization exists on a…